I’m not going to talk about the tire compound or the tread pattern; I’m going to talk about the fact that I get a handwritten note from whomever “Steve” is that tells me “thank you” and we are happy that you chose to spend your money with IRC and let us know if there is anything we can do to assist you with your purchase.
That’s what I want in my life: advocates for the purchase whom want to engage with me as I engage with them in my bike riding adventures.
I choose IRC Tires because of intangible reasons: They are a Japanese rubber company; They are a Toyota Land Cruiser supplier (IRC= INOAC Rubber Corporation); they have been consistent in the experience of doing simple business: I pay, they deliver.
The dude Steve who writes nice notes is the added touch.
When I did shipping many, many moons ago, I also used to write notes to my customers thanking them and making sure they knew there was a human in the warehouse who cared about the experience.
AI will never replace that.
Thanks IRC. 🤘🤘⚙️⚙️