Belgian Waffle Ride (BWR), April 15. As the Official Tire of the Belgian Waffle Ride, we will show off the latest tires and technology from IRC, including the Formula Pro 700c x 28 Light tubeless tire, which is ideal for the BWR. IRC also will host Tire Therapy Sessions with a panel of experts who will talk tire tech. The Sessions will be on Facebook live @irctireusaIRC. IRC also is the sponsor the King of the Dirt jersey, which will be awarded to the rider with the fastest cumulated time on the dirt sections of the ride. For more details on the BWR visit BelgianWaffleRide.bike