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Pressroom

The Impossible Route: Episode 1

The Impossible Route: Episode 1

April 29, 2021

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The Impossible Route

The Impossible Route: Death Valley

March 03, 2021

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Chris Bagg at BWR Utah

The Wattie Ink Gravel Collective Project is Open for Applications

November 05, 2020

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Kathy Pruitt at Rouleur Brewing

IRC DoubleCross Review by Kathy Pruitt

November 02, 2020

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betty

Riding, Training, and Coping during the Covid-19 pandemic

August 11, 2020

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Win with IRC: enter to win $300 in tires

Win with IRC: Summer 2020 Giveaway

June 05, 2020

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Belgian Waffle Ride DIY edition
Event Gravel Video

Belgian Waffle Ride D.I.Y. Edition

May 27, 2020

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Heather Jackson switches to tubeless
Triathlon Video

HEATHER JACKSON SWITCHES TO TUBELESS

May 27, 2020

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Garmin Dirty Kanza

Dirty Kanza 2020 - September 12, 2020

May 19, 2020

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Canyon Belgian Waffle Ride Cedar City 2020

Belgian Waffle Ride: Cedar City - October 17th, 2020

May 19, 2020

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Canyon Belgian Waffle Ride san diego 2020

Belgian Waffle Ride: San Diego - November 8, 2020

May 19, 2020

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Peter Stetina

Peter Stetina Chooses IRC Tire

January 29, 2020

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+PRESS CONTACT

  • For press information contact Steve Driscoll at LiFT Creative Studios. media@liftcs.com

    For IRC Motorcycle information, please visit IRCmoto.com

+LOGOS + ASSETS

  • Download IRC logos and art assets

+IRC in the news

  • IRC In the News

    2021

    Gravelcyclist.com: Boken Review

    Velonews: Ian Boswell captures the win at inaugural Belgian Waffle Ride Asheville

    Velonews: Gallery: Belgian Waffle Ride Asheville

    Road Bike Action: BWR overview

    Rob Rides: Boken Doublecross Review

    2020

    Cyclingtips.com: bikes of the bunch Ritte player one ace

    Shimano.com: Peter Stetinas Record Time on the White Rim

    Cyclingtips: Heather Jackson's BWR Cedar City bike

    Cycling News: Heather Jackson’s Argon 18 Dark Matter

    Road Bike Action: gravel tire round-up

    Velonews: BWR Cedar City

    Velonews: BWR Cedar City Gallery

    Velonews: BWR’s Covid 19 Precautions

    Road Bike Action: BWR is On

    Voler Factory Team Blog

    Singlestracks.com: The Viathon G1 Gravel Bike

    Road Bike Action: Buyer’s Guide: Fast Gravel Tires

    Roadcc: Boken Review

    Roadcc: Formula Pro X-Guard review

    Roadcc: Marbella TLXG review 

    VeloNews: Peter Stetina’s bike

    VeloNews: Giant gravel gear gallery from The Mid South

    Cycling News: Peter Stetina’s Canyon Grail for Mid South 

    Bicycle Retailer: USA Cycling Announces Youth & Collegiate Partnership with the Belgian Waffle Ride & Tripel Crown of Gravel SERIES

    Cycling News: Kabush vs Stetina

    VeloNews: Grasshopper Low Gap: A race against the mud

    Cycling News: Peter Stetina’s Canyon Ultimate

    GCN: Sammi Runnels' Squid Squidcross Cyclocross 

    2019

    Cycling tips: Enve Composites sounds alarm on open tubular and cotton clincher failures

    CXmagazine:SPOTTED: IRC’S PROTOTYPE MUD TIRE

    Velonews: The Grind: The perfect gravel tire width

    Sage Advice: Tires for Dirty Kanza and other BIG Gravel Events

    Peloton Magazine reviews the Sage Skyline with IRC Formula Pro 

    Peloton Magazine: TWO FOR TUESDAY: IRC AND KOO

    Source Endurance: Don’t Compromise On Your Gravel/ Everything Bike- You Don’t Need To

    Bike-cafe.fr: Les pneus gravel IRC Boken, une sacrée accroche 

    WattieInk.com: What you need to rock the gravel

    Viathonbicycles.com: Preparing for a Gravel Race Like The Belgian Waffle Ride

    Road Bike Action: First Look & First Ride: Pivot Vault

    Road Bike Action: Zap’s Dirty Kanza Gallery

    Road Bike Action: 2019 RBA Dirty Kanza Bikes

    Veloworthy Podcast: Dirty Kanza Part 1

    Source Endurance: Gravel Upgrades You Don’t Know You Need (Or At Least Would Be A Good Idea)

    Source Endurance: 2019 Canyon Belgian Waffle Ride BWR Done

    CXmagazine: WIN THE REDSHIFT SPORTS DREAM GRAVEL BIKE WORTH OVER $8K

    VeloWorthy: Inside Dirty Kanza 2019

    Casey Cohenmeyer: Dirty Kanza 200 2019

    Marc Pro: BELGIAN WAFFLE RIDE EQUIPMENT RECAP!

    RidingGravel.com: IRC Boken Tires: Checkpoint

    Guitar Ted: Boken Plus Wins Roll-down test

    Bike Rumor: IRC offers “skinny gravel” tires for transitional roadies; aero grooves for purists

    Source Endurance: Choosing a Tire For Your Next Gravel Adventure

    Ridinggravel.com: Gravel grinder news at sea otter 2019

    2018

    CyclingWeekly.com gives IRC Roadlite X-guard 9 out of 10

    Road.cc: Nine of the best winter tubeless tyres — bad-weather rubber, no inner tubes required

    Peloton Magazine.com: The Tubeless Party

    Peloton Magazine.com: The Mother Factory IRC Tires in Japan

    CXmagazine.com: TUBELESS TIRES ARE ROLLING TO PODIUMS ON THE DOMESTIC PROFESSIONAL ‘CROSS LANDSCAPE

    BicycleRetailer: IRC tires now available from QBP

    Bicycleretailer.com: IRC highlights gravel and enduro tires at interbike

    Roadbikeaction.com: Interbike 2018 day two gallery

    Vitalmtb.com: IRC-Introduces-the-Tanken

    Pinkbike.com: IRC at interbike 2018

    CXmagazine.com: new gravel tires

    SoCalCyclist: Boken review

    Bicycle Retailer: Interbike podcast looks at booming gravel market

    InterBike Podcast: The gravel phenomenon: how retailers and event promoters are fueling the growth of fat-tired road bikes

    MarcProCycling.com: PRODUCT REVIEW: IRC TIRE USA

    cxmagazine.com: IRC’S NEW CYCLOCROSS-INSPIRED BOKEN TUBELESS GRAVEL TIRE – SEA OTTER 2018

    cxmagazine.com: CROSSOVER SUCCESS: JAKE WELLS ON HIS GRAVEL GEAR AND TRAINING

    Cyclist.co.uk features IRC Formula Pro in its list of best road tubeless tires

    Bicycle Retailer: Sea Otter 2018: Brands return after absence; e-MTBs make their mark

    endurancebusiness.com: Belgian Waffle Ride lays some rubber with IRC

    bicycleretailer.com: IRC is named ’Official Tire Partner’ of Belgian Waffle Ride

    Velonews: The Nitty-gritty: Racing the Canyon Belgian Waffle Ride

    BikeRumor.com: soc18 prototype gravel xc enduro tires from IRC and hutchinson


    2017

    cyclist.co.uk Gives IRC Formula Pro Tubeless X-Guard 5-stars

    cyclingmagazine.ca: 5 tires for your cyclocross or adventure rides

    BikeRumor.com: soc17 new gravel cyclocross mountain bike tires vee IRC panaracer


    2016

    Road.cc gives IRC Formula Pro RBCC Tubeless tyres 4.5-stars

    Road.cc gives IRC Formula Pro X-Guard Tubeless tyres 4-stars

     


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